Snapchat Just Became Useful For More Than Toilet Selfies
Now with Snapchat Discover, it's also great for toilet news-reading.
Snapchat rolled out the Discover feature, a news network within the app featuring stories compiled by Snapchat's own editorial staff and large-scale publications like Cosmopolitan and People-- because knowing exactly how Justin Beiber survived the blizzard totally counts as news.
The editorial content flows in a narrative structure, congruent with the app's existing emphasis on visual storytelling, and vanishes after twenty-four hours to make room for the latest happenings in the world.
Rather than focusing on click-bait, Snapchat looks to the good old-fashioned creativity of digital artists to Snap the people what they want.
"All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising." -Snapchat Blog
To navigate Snapchat Discover, simply open up the app and swipe right to find your Stories page.
Either swipe right again, or tap the circle on the top right hand corner to access Discover's landing page. From there, pick your poison and flip through the latest stories.
Dragging up will enter the body of an article, and swiping right will bring you to the next story on tap.
Snapchat has been testing the limits of social media technology over recent months, introducing Snapcash, a money transferring feature in partnership with Square, and advertisement Snap Stories in the Recent Updates feed.
What's next for Snapchat?
An Amber Alert system like Facebook?
Nine-second workout video series?
I can only hope that it's a feature that makes my middle school yearbook photos *disappear*.